DraftKings is using AI to target customers who are likely to place losing bets, which has raised concerns about the exploitation of vulnerable individuals, particularly those with gambling problems. The company's use of machine learning models to personalize ads has been criticized for perpetuating harm and addiction. The Electronic Frontier Foundation (EFF) argues that online behavioral advertising should be banned to prevent such exploitation. This issue highlights the need for stricter regulations on the use of AI and data collection in the gambling industry.