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Apple has added persistent 'ads' to iOS, and it's driving users crazy (techradar.com)

822 points by MC995 · 19 days ago · 601 comments on HN

Article summary

Apple has added persistent ads to iOS, promoting its own products and services, which has driven users crazy. These ads appear in the Settings app and cannot be dismissed, sticking around for weeks or even months. The ads promote services like iCloud+, Apple Music, and AppleCare+, and users are frustrated with the lack of control over these promotions. This move is seen as part of Apple's increasing emphasis on its services, which may come at the cost of user experience.

Main themes

  • Apple ads in iOS
  • User experience
  • Monetization strategies
  • Ecosystem and device support
  • Alternative platforms
  • Brand perception

What commenters say

  • Some users find the ads annoying and feel that Apple is prioritizing monetization over user experience.
  • The ads are seen as a cheapening of the Apple brand, which has historically positioned itself as a premium company.
  • Others argue that the ads are not a significant issue and that users can simply ignore them or pay for the promoted services to dismiss them.
  • There is a perception that Apple's design goals are shifting towards additional monetization after the initial product purchase, rather than focusing on the product itself.
  • The discussion also touches on the topic of Apple's ecosystem and how it abandons older devices, with some arguing that this is not entirely accurate.
  • Some users are considering switching to alternative platforms, such as Android, due to their growing dissatisfaction with Apple's direction.