Cloudflare reduced the memory footprint of one of its services by optimizing an algorithm for consistent hashing, resulting in the reclaiming of over 100TB of RAM globally. The optimization involved reducing the number of hashes stored, which led to significant memory savings. The article explains the concept of consistent hashing and how the optimization was achieved. This improvement is notable given the large scale at which Cloudflare operates, with thousands of servers and petabytes of RAM.