Introducing Ad Blocker for Firefox on iOS (blog.mozilla.org)

Article summary

Mozilla has introduced an Ad Blocker feature for Firefox on iOS, which blocks third-party ads and ad-related trackers using Apple's WebKit Content Blocker technology. The feature is optional and can be enabled in the browser's settings. It does not block ads served directly by the site being visited or ads shown in search results. The feature is currently being rolled out to users through a progressive rollout.

Main themes

• Ad Blocker feature
• Firefox on iOS
• User privacy
• Alternative ad-blocking solutions
• Browser bugs and limitations
• YouTube ad blocking
• Telemetry and data collection
• Browser choice and competition

What commenters say

• The staged rollout of the Ad Blocker feature is frustrating and confusing for users who do not have access to it yet.
• Enabling remote improvements, which is required to use the Ad Blocker feature, is seen as a compromise on user privacy.
• Some users are satisfied with alternative ad-blocking solutions, such as Safari with content blockers like AdGuard or uBlock Origin Lite.
• The Ad Blocker feature does not block YouTube ads, which is a significant limitation for some users.
• Orion, a browser mentioned in the discussion, is considered buggy and unreliable by some users.
• The decision to require telemetry to be enabled for the Ad Blocker feature is seen as a questionable decision by some users.
• Alternative browsers, such as Brave or DuckDuckGo Browser, can block YouTube ads on iOS.
• Some users find the Ad Blocker feature to be a useful addition to Firefox on iOS, despite its limitations.