The article discusses the dilemma of whether companies should comply with government demands to send messages to their users, even if the content is propaganda or potentially harmful. It cites the example of Vodafone in Egypt, which was forced to send pro-regime messages during a revolution. The author questions whether it's possible to design a system that can alert people to emergencies without being abused by those in power. The article also touches on the idea of 'civic hygiene' and the responsibility of technologists to consider the potential misuse of their creations.