The article discusses how the ease of production and automation in software development have changed the way we approach creating things, making 'taste' a crucial factor in deciding what is worth making. The author argues that 'taste' is not just a matter of personal preference, but a skill developed through experience and failure. With the removal of friction in production, the author believes that 'taste' is now the only thing that is scarce and valuable. The article also touches on the idea that the market may not reward 'taste' and that it can be difficult to measure and quantify.