Substack writers, you need a website (elizabethtai.com)

Article summary

The article argues that writers should not rely solely on Substack as their digital home, but instead have their own website to maintain control and autonomy over their content. Substack is seen as a distribution tool, not a replacement for a personal website. The author suggests using the POSSE method: Publish on your Own Site, Syndicate Elsewhere. This approach allows writers to maintain ownership and control over their content while still reaching a wider audience through platforms like Substack.

Main themes

• Digital autonomy
• Content ownership
• Platform risks
• Self-hosting
• Syndication
• Online presence

What commenters say

• Having a personal website is essential for writers to maintain control and autonomy over their content, regardless of the benefits of using platforms like Substack.
• Relying solely on Substack or other platforms can lead to loss of control and autonomy over one's content, as these platforms can change their rules and algorithms at any time.
• Some argue that having a personal website is not necessary, as platforms like Substack provide a convenient way to reach readers, but others counter that this convenience comes at the cost of control and autonomy.
• The POSSE method, which involves publishing on one's own site and syndicating elsewhere, is seen as a way to balance the benefits of using platforms with the need for control and autonomy over one's content.
• There are concerns that Substack may become a 'roach motel' that makes it difficult for writers to export their content and subscribers, highlighting the importance of having a personal website as a backup.
• Some commenters argue that the risks associated with using platforms like Substack are overstated, and that the benefits of using these platforms outweigh the potential drawbacks.
• Others argue that having a personal website is not a guarantee of success, and that the lack of traffic and engagement on personal websites can make them less effective than platforms like Substack.
• The importance of being able to export one's content and subscribers from platforms like Substack is highlighted as a key factor in maintaining control and autonomy over one's online presence.