New York City has adopted a rule to ban deceptive subscription practices, targeting companies that trap customers into paying recurring charges and 'junk fees'. The rule, set to start on October 1, promises hefty fines for violators and requires companies to provide a simple way to cancel subscriptions. The city is also proposing a rule to require sellers to advertise the total price for any good or service, including all mandatory additional charges and fees, up front. This move aims to address the affordability crisis and protect consumers from predatory corporate practices.