The article's author attempted to build relationships with customers through support, but it didn't yield the desired results. The author's approach to support involved providing detailed explanations for their decisions, but this was not well-received by customers. The article sparked a discussion about the challenges of providing effective customer support and the limitations of subscription-based business models. The author's experiences and the commenters' reactions highlight the complexities of balancing customer expectations with the realities of software development and business constraints.