The article discusses the idea that blogging can be about stating the obvious, and that it's often the simple and straightforward posts that are the most helpful. The author reflects on how they sometimes feel like they're stating the obvious, but then realize that others may not be aware of the same things. The article also touches on the idea that there's always a new cohort of people who don't know certain things, and that blogging can be a way to share knowledge and experiences with others. The author concludes that a key ingredient to blogging is having the willingness to state something that seems obvious to you but nobody else is saying it.