Sixty percent of US consumers say 'AI' in brand messaging is a turnoff (wpvip.com)

Article summary

A survey found that 60% of US consumers say 'AI' in brand messaging is a turnoff, and 74% of consumers say the internet feels less human than it did 10 years ago. The article discusses how brands are struggling to effectively use AI in their messaging and how it can lead to 'bot fatigue'. Consumers are wary of AI and often can't name a brand that uses AI well in its messaging. The article also explores how enterprises are measuring AI brand visibility and the tools they use to track it.

Main themes

• AI brand visibility
• Consumer perception of AI
• Bot fatigue
• Marketing strategies
• AI in branding
• Human-centered design

What commenters say

• The use of AI in products should lead to reduced prices for consumers, as it increases efficiency and productivity.
• The term 'AI' has become a vague and overused buzzword that can be a negative signal for quality.
• Consumers do not care about the technology behind a product, they only care about what it can do for them.
• The impact of AI on jobs and artists is a significant concern, and the current compensation models are often unfair.
• The perception of AI differs across generations, with younger generations being more skeptical and older generations being more excited.
• Well-done AI is often invisible to users, and it's only the poorly implemented AI that gets noticed and criticized.
• The use of AI in branding can be seen as a signal to venture capital and investors, rather than a genuine attempt to improve the product.
• The music industry's treatment of artists has always been problematic, and the rise of AI has only exacerbated the issue.