The article discusses the concept of 'dopamine fracking', which refers to the exploitation of people's brains for dopamine hits, often through social media and other digital platforms. The author argues that this can lead to a degradation of personal experience and a loss of substance in favor of cheap, easily consumable content. The article also touches on the idea that people are drawn to predictable, curated experiences, and that this can be seen as a form of 'commodification' of human experience. The author suggests that individuals can take steps to self-regulate and avoid falling prey to dopamine fracking.