The article discusses how AI companies, such as OpenAI and Anthropic, are currently losing money on their AI subscriptions, which are being sold at a lower price than the actual cost of serving them. This is done to gain market share and build workflows, but the companies will eventually need to raise prices to become profitable. The article warns that this price increase will be a shock to enterprises that have become dependent on these AI services. The companies' upcoming IPOs will also put pressure on them to demonstrate profitability.