The article discusses how to make text look futuristic by applying six simple rules, such as adding an italic slant, making letters curvy and angular, and adding a noise texture. These rules are often used in science fiction movies to create a futuristic look. The article provides examples of how these rules have been applied in various movies, including Blade Runner, Star Wars, and Guardians of the Galaxy. The author also mentions their book, which expands on the history and inspiration of modern sci-fi typeset.