The article proposes a standard environment variable, DO_NOT_TRACK, to allow users to opt out of telemetry data collection in software. This variable would be a single, universal way for users to express their wish to opt out of tracking, usage reporting, and other non-essential data collection. The proposal suggests that software authors check for this variable and respect users' wishes to opt out. The goal is to provide a simple and consistent way for users to control their data collection.