The author took a job as a pest control technician to learn about the industry and potentially build a SaaS platform, but ultimately decided to start their own pest control company instead. The author plans to acquire a traditional operator and tech-enable it to grow the business. The decision was made due to the incumbent software being decent, cheap, and ubiquitous, making it difficult to sell SaaS to incumbents. The author believes that layering tech into operations where it adds value is a better approach.