The article argues that having a personal website is essential for businesses and individuals, as it provides a stable online presence and allows for more control over one's data. The author criticizes the reliance on social media platforms, which can change their rules or shut down accounts at any time. A website can be a simple and effective way to share information, such as hours and rates, and can be easily maintained. The article encourages readers to create their own websites and start a mailing list to reach their audience.