TikTok has decided not to introduce end-to-end encryption (E2EE) for its direct messages, citing concerns that it would make users less safe by preventing police and safety teams from reading messages if needed. The company claims that its approach prioritizes proactive safety over privacy absolutism. This decision sets TikTok apart from its rivals, who have largely adopted E2EE as a standard for private messaging. TikTok's move has been welcomed by some child protection charities, but has also raised concerns about the company's data protection practices.