Hetzner Prices increase 30-40% (docs.hetzner.com)

Article summary

Hetzner, a hosting company, is increasing its prices by 30-40% due to rising costs in the IT industry, affecting new orders and cloud instance rescales starting from June 15, 2026. The price adjustment does not apply to orders placed before June 15, 2026, but delivered after that date. The company cites increased costs for operating infrastructure and buying new hardware as the reason for the price hike. The price change affects dedicated servers and cloud servers, with prices excluding VAT.

Main themes

• Price increase
• IT industry costs
• Hardware shortages
• Cloud computing
• AI impact on industry

What commenters say

• The price increase is a result of rising costs in the IT industry, including hardware shortages and increased costs for operating infrastructure.
• The AI industry's high demand for hardware is driving up prices, which will eventually affect all providers, not just Hetzner.
• Some commenters believe that the AI bubble will burst, leading to a decrease in hardware prices, while others think that AI will continue to drive productivity and revenue.
• The use of AI coding tools can increase productivity, but it is unclear whether the current pricing model is sustainable for AI companies, which may need to raise prices significantly in the future.
• The cost of AI tools is not determined by their value to users, but rather by the cost of making the tool and market competition.
• Some argue that AI companies are currently operating at a loss and will need to raise prices to become profitable, while others think that they will find ways to reduce costs and maintain current pricing.
• The impact of AI on the industry is still being debated, with some seeing it as a revolution that will increase productivity and others as a bubble that will eventually burst.