The EU is proposing a new pan-European legal entity called EU-INC, which aims to simplify the process of setting up and operating a company across member states. The goal is to create a single and simple set of rules that will apply seamlessly across the EU, allowing businesses to register a company in any member state within 48 hours fully online. This initiative aims to reduce bureaucracy and make it easier for entrepreneurs to operate across the EU. The proposal has garnered support from various startup founders and investors.