Apple picks Gemini to power Siri (cnbc.com)

Article summary

Apple has partnered with Google to use its Gemini model to power a new iteration of Siri, with the custom model set to run on Apple devices and the company's private cloud compute. The multiyear partnership is a significant development in the AI space, with Apple acknowledging Google's technology as the foundation for its future AI features. The deal is seen as a major indicator of growing trust in Google's AI agenda. The partnership will lead to a major Siri upgrade expected later this year.

Main themes

• Apple-Google partnership
• AI-powered Siri
• Gemini model
• Cloud computing
• AI development
• Tech industry trends

What commenters say

• The explicit acknowledgment of Google's Gemini model powering Siri is a significant development, making it harder for Apple to switch to its own models later on.
• Apple's decision to partner with Google for AI is due to the search giant's competence in AI development and the low risk of its AI offering being eliminated.
• The partnership may not necessarily mean that Apple will be locked into using Google's Gemini model, as the company could potentially switch to a different model in the future.
• The fact that Apple is using a third-party AI model raises concerns about data privacy and the potential for Google to access user data.
• The partnership is seen as a strategic move by Apple to deliver a high-quality AI-powered Siri, given the company's previous struggles with developing its own AI capabilities.
• Some commenters argue that Apple's brand dominance will still be perceived by users, even if the company attributes Siri's AI capabilities to Google.
• Others believe that Apple will rebrand the Gemini model to avoid promoting Google's brand and to maintain control over the user experience.
• The partnership highlights the challenges faced by Apple in developing its own AI capabilities, despite having significant research resources.