Google is dead. Where do we go now? (circusscientist.com)

Article summary

The author's entertainment business has seen a 50% decline in revenue over the past three months, which they attribute to a drop in effectiveness of Google Ads. They have tried increasing their ad budget and experimenting with different campaigns, but to no avail. The author is now exploring alternative advertising platforms, such as Instagram, and has seen some success with it. They are also considering other marketing strategies, including physical advertising and email newsletters.

Main themes

• Google Ads effectiveness
• Alternative advertising platforms
• Marketing strategies
• Small business revenue decline
• Digital marketing trends

What commenters say

• Advertising is no longer effective and is seen as annoying by many people, leading to a decline in its usefulness.
• The rise of AI-powered search engines will eventually lead to the pollution of search results with advertisements, making them less useful.
• Alternative advertising platforms, such as social media and content marketing, can be effective for small businesses, but require a different approach than traditional Google Ads.
• The decline of Google Ads is part of a larger trend of the decline of the open web, which has been replaced by social media platforms and other intermediaries.
• Small businesses need to adapt to changing digital marketing trends and explore new strategies, such as email newsletters and physical advertising, to reach their target audience.
• The use of AI in advertising will lead to a more personalized and targeted approach, but also raises concerns about the potential for manipulation and exploitation.
• The effectiveness of advertising is not just about the platform, but also about the quality of the ad and the relevance to the target audience.
• The decline of Google Ads is an opportunity for small businesses to explore new and more creative marketing strategies that focus on building relationships with their customers.