The article explains the process of converting raw image data from a camera sensor into a visible image, highlighting the necessary steps such as demosaicing, white balancing, and applying a non-linear curve to brighten up dark areas. The author demonstrates this process using a Christmas tree image, showing how the raw data is transformed into a more pleasing and natural-looking photo. The article also touches on the limitations of display technology and the importance of understanding the difference between the captured data and the final image. The author argues that there is no such thing as an 'unedited' photo, as all images require some level of processing to be visible.