Micron has announced its exit from the Crucial consumer business, citing a shift in focus towards larger, strategic customers in faster-growing segments. The decision is reportedly driven by the AI-driven growth in the data center, which has led to a surge in demand for memory and storage. Micron will continue to sell DIMMs to enterprise customers, but will no longer operate in the consumer market. This move is seen as a significant loss for consumers who relied on Crucial for direct access to Micron's products.