Researchers used focused ultrasound to stimulate the scent-processing brain regions, inducing distinct scents such as a campfire burn or fresh air in two people. The setup involved pointing an ultrasound probe at the forehead and angling it downward towards the olfactory bulb. The team found that different focal spots corresponded to different smells, which were replicated and validated through blind trials. The study's findings suggest that the olfactory system could potentially be used as a channel for non-invasive neuromodulation.