Apple is crossing a Steve Jobs red line (kensegall.com)

Article summary

The article discusses how Apple is introducing ads in Apple Maps, which the author believes goes against the customer experience that Steve Jobs valued. The author recalls a meeting with Steve Jobs where he rejected the idea of building ads into the Mac system software, citing the importance of a pure and elegant interface. The author argues that Tim Cook's Apple is prioritizing profit over user experience. The introduction of ads in Apple Maps is seen as a departure from Steve Jobs' vision for the company.

Main themes

• Apple's customer experience
• Steve Jobs' legacy
• Advertising in Apple products
• Tim Cook's leadership
• User interface design

What commenters say

• The introduction of ads in Apple Maps is a bad customer experience and goes against Steve Jobs' vision for the company.
• Steve Jobs would have likely resisted the introduction of ads in Apple products, even if it meant forgoing additional revenue.
• The presence of ads in Apple Maps can be seen as a necessary evil to justify the cost of improving the service and staying competitive.
• The debate over ads in Apple Maps is not just about revenue, but also about the company's values and priorities.
• Some users believe that ads in Apple Maps can be useful and relevant, such as when searching for restaurants or services.
• Others argue that ads in Apple Maps are a slippery slope and will lead to a decline in the overall user experience.
• The influence of Steve Jobs on Apple's design and user experience is still felt, but the company's priorities have shifted under Tim Cook's leadership.
• The introduction of ads in Apple Maps is seen as a sign of the company's increasing focus on profit over user experience.