The article argues that the current implementation of cookie laws, which require websites to obtain user consent for data collection, is flawed and annoying for users. Instead, the burden of consent should be placed on browsers, allowing users to set their preferences once and have them enforced across all websites. This approach would simplify the user experience, reduce the burden on small website owners, and make enforcement easier for regulators. The article proposes a browser-based system where users can set their privacy preferences in plain English and have their browser enforce those choices.