The article discusses the idea of 'doing things that don't scale' and how it can be beneficial to stop at the first part, creating something small and personal, rather than trying to scale it up. The author shares personal examples of projects they've built for themselves or a small group, such as a Slack workspace and a postcard mailing service. These projects are not intended to be scaled up or turned into businesses, but rather to solve a specific problem or meet a particular need. The author argues that with the help of AI tools, it's now possible to create software for a small audience at a low cost.