The article discusses the importance of keeping website sizes under 14kB to improve loading times due to the TCP slow start algorithm. This algorithm initially sends 10 TCP packets, which corresponds to approximately 14kB of data, and then increases the packet size based on acknowledgement receipts. The article argues that staying under this threshold can save visitors a significant amount of time, especially for those with high latency connections. The author also notes that this rule is not absolute and can be affected by various factors such as server configurations and HTTPS usage.