A US federal appeals court has struck down a 'click-to-cancel' rule proposed by the Federal Trade Commission (FTC) that would have required companies to make cancelling services as easy as signing up. The court ruled that the FTC failed to follow the required rulemaking process under US law. The rule was intended to protect consumers from unfair and deceptive practices in negative option marketing. The FTC's failure to conduct a preliminary regulatory analysis was a key factor in the court's decision.