The article discusses the W3C's guideline against using 'click here' as link text, recommending instead that link text be descriptive of its content. The guideline is intended to improve accessibility and user experience. The article's content is not available, but the discussion reveals that the guideline is not a standard, but rather a best practice. The W3C's recommendation is based on the idea that 'click here' is unnecessary and can be confusing for users with disabilities.