Waymo's self-driving car rides are consistently more expensive than those offered by Uber and Lyft, with an average price of $20.43 compared to $14.44 for Lyft and $15.58 for Uber. Despite the higher cost, people are still using Waymo, with 70% of users preferring a driverless car to a traditional rideshare or taxi. The higher pricing may be due to Waymo's less sophisticated pricing model and the novelty of the technology.