The automotive industry is undergoing a significant transformation as companies shift towards software-defined vehicles (SDVs), which promise increased flexibility, upgradeability, and cost savings. However, this transition is proving to be challenging, with many legacy automakers struggling to adapt to the new paradigm. Tesla is often cited as a pioneer in this space, having developed a software-first approach that allows for over-the-air updates and streamlined user experiences. As a result, other manufacturers are playing catch-up, with some making significant investments in software development and others outsourcing key tasks to partners.