Adobe created an account on the social media platform Bluesky, but its posts were met with backlash from users who are frustrated with the company's business practices, including its subscription model and use of artificial intelligence. The negative comments prompted Adobe to delete its posts. The reaction is seen as a reflection of the company's poor relationship with its user base, particularly photographers and creatives. Adobe's shift to subscription pricing over a decade ago is cited as a major factor in its unpopularity.