The article discusses how some popular services like Netflix and Spotify have changed over time, prioritizing engagement and algorithms over user control and simplicity. The author argues that these changes have made the services less useful and more frustrating to use. The article also touches on the idea that companies are optimizing for the same metrics and looking to each other for inspiration, leading to a convergence of services towards a similar model. This model is often compared to TikTok, with its endless stream of content and emphasis on discovery over user control.