The article discusses how large corporations, particularly in the food industry, use apps and data brokers to collude and fix prices, leading to inflation and harming small businesses and consumers. This practice is often justified by the notion that 'it's not a crime if we do it with an app'. The article cites examples of companies like Cal-Maine Foods and Lamb Weston, which control large portions of the market and use data brokers to set prices. The author argues that this kind of price-fixing is not unique to the food industry and can be seen in other sectors, such as real estate and transportation.