Fastmail, an email service provider, has chosen to use its own hardware instead of cloud services due to better cost optimization and control over their systems. They have over two decades of experience running and optimizing their systems on bare metal servers, allowing them to plan hardware purchases and usage efficiently. This approach has resulted in significant cost savings and improved reliability. Fastmail has also successfully transitioned to using NVMe SSDs with ZFS, which has provided better performance and reliability compared to traditional HDDs.