The article discusses the idea that markets do not always enforce efficiency and that inefficiencies can persist in various industries, including tech, shipping, and accounting. It argues that consumers often struggle to find reliable and high-quality products or services due to information asymmetry and market failures. The author provides examples of companies and individuals experiencing difficulties in finding good products or services, despite the existence of efficient market hypothesis. The article also touches on the idea that even experts can provide poor advice, and that companies may need to develop in-house expertise to overcome these issues.