The trend of using touchscreens in various devices, including cars and home appliances, is being reversed in favor of tactile controls, such as buttons and knobs. This shift, referred to as 're-buttonization', is driven by the desire for a more tactile experience and the limitations of touchscreens in certain situations. Companies are now seeking the expertise of Rachel Plotnick, a leading expert on buttons and their history, to improve their tactile controls. The return to physical controls is seen as a way to simplify interactions and reduce distractions, particularly in situations like driving.