Not a Wheelchair, a company founded by YouTube personality Zack Nelson and his wife Cambry, aims to produce high-quality, custom manual wheelchairs for $999, significantly lower than the typical cost of insurance-approved wheelchairs. The company uses advanced manufacturing techniques and state-of-the-art equipment to achieve this goal. The founders' income from their YouTube channel, JerryRigEverything, allows them to fund the business without incurring debt. The company's goal is to provide affordable wheelchairs that can be delivered in weeks, rather than months.