The article discusses the author's attempt to reduce the page load time of their website by compressing HTML files using the WebP format, which is typically used for images. The author explores the limitations of using gzip and Brotli compression on their GitHub Pages-hosted site and discovers that WebP can be used to compress text data. The author implements a solution using the WebP format and achieves a significant reduction in file size. The approach involves converting the text data into a grayscale image and then compressing it using WebP.