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Alexa is in millions of households and Amazon is losing billions (wsj.com)

476 points by thm · 748 days ago · 842 comments on HN

Article summary

Amazon's Alexa device has been sold to millions of households, but the company is reportedly losing billions of dollars on the product. The article discusses the challenges of monetizing Alexa and the need for the device to generate revenue to remain viable. Some users are concerned about the device's limitations and the potential for Amazon to introduce ads or subscription fees. The article's exact details are not available, but the discussion reveals concerns about the device's future.

Main themes

  • Alexa monetization
  • Smart home devices
  • Voice assistant limitations
  • Amazon business model
  • User experience
  • Subscription services

What commenters say

  • Amazon's attempt to monetize Alexa may lead to a negative user experience, with some users threatening to abandon the device if ads or subscription fees are introduced.
  • The device's limitations, such as the inability to remove items from a shopping list, demonstrate a lack of attention to user needs and may contribute to its lack of success.
  • Some users find Alexa useful for specific tasks, such as playing music or controlling smart home devices, but its overall value is limited by its limitations and the potential for Amazon to exploit user data.
  • The introduction of subscription services, such as security monitoring, may be a necessary step for Amazon to generate revenue from Alexa, but some users are skeptical about the value of these services.
  • Amazon's business model, which prioritizes low device prices over long-term revenue generation, may be flawed and ultimately lead to the device's demise.
  • The device's potential for innovation and experimentation is limited by Amazon's proprietary approach, which may stifle the development of new features and applications.
  • Some users believe that Amazon's focus on selling products and services through Alexa is overly aggressive and may be driving users away.
  • The device's usefulness is limited by its lack of transparency and control, with some users feeling that they are being forced into a walled garden of Amazon services and products.