A recent Microsoft AI spying controversy has raised concerns about online privacy, with some arguing that the company's actions constitute spying on its users. The article draws an analogy between the decline of fish populations and the erosion of online privacy, suggesting that people's expectations of privacy have shifted over time. The authors argue that a holistic, ecosystem-wide perspective is needed to address the issue of online privacy. This perspective would involve considering what a healthy technological ecosystem would look like, one that balances privacy rights with the need for companies to recoup costs for services provided.