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I bought 300 emoji domain names from Kazakhstan and built an email service (tinyprojects.dev)

391 points by montyanderson · 847 days ago · 100 comments on HN

Article summary

The author bought 300 emoji domain names from Kazakhstan and built an email service called Mailoji, which allows users to register email addresses with emoji domains. The author initially purchased a single emoji domain name and then expanded to buying more, eventually creating a service that forwards emails from emoji domains to regular email addresses. The service gained popularity on TikTok and Product Hunt, with over 150 emoji email addresses sold in a day. The author's experience with emoji domains and the challenges of building a business around them are shared in the article.

Main themes

  • Emoji domains
  • Email services
  • Domain registration
  • Web3 and blockchain
  • Centralization and decentralization
  • Domain name systems

What commenters say

  • The use of blockchain technology can help solve the problem of centralization in domain name systems by allowing for decentralized control and ownership.
  • The current domain name system is sufficient and does not need to be replaced by a blockchain-based system, as the risks of domain seizure are minimal for most users.
  • The introduction of Web3-based domain systems can provide an alternative to traditional domain name systems, but it also introduces new problems and complexities.
  • The control of domain names is not a significant issue for most users, and the benefits of blockchain technology do not outweigh the added complexity and costs.
  • The use of emoji domains can be problematic due to potential conflicts with existing laws and regulations, such as those in Germany where 'kz' is associated with concentration camps.
  • The rise of Web3 and blockchain technology may lead to a shift away from traditional domain name systems, but it is unclear whether this will be a positive development for users.
  • The security and decentralization benefits of blockchain-based domain systems are overstated, and the current system is 'good enough' for most users.
  • The importance of brand name recognition and reputation can mitigate the risks associated with domain name control and seizure, making the need for decentralized domain systems less pressing.