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Apple to wind down electric car effort after decadelong odyssey (bloomberg.com)

891 points by coloneltcb · 902 days ago · 956 comments on HN

Article summary

Apple is reportedly winding down its electric car effort after over a decade. The discussion around this news focuses on Apple's position in the tech industry, particularly in relation to artificial intelligence and its competitors. Apple's reputation and strategy are being questioned, with some arguing that the company is behind in generative AI. The company's focus on being a best-in-class second mover is also being debated.

Main themes

  • Apple's electric car effort
  • Artificial intelligence
  • Tech industry competition
  • Apple's reputation and strategy
  • Generative AI

What commenters say

  • Apple's decision to wind down its electric car effort is a smart move, allowing the company to focus on more promising areas like artificial intelligence.
  • Apple is significantly behind in generative AI, which could impact its ability to compete with other tech companies.
  • The company's reputation for being bleeding-edge is not entirely accurate, as it has often been a second mover in new markets.
  • Apple's focus on being a best-in-class second mover is a viable strategy, allowing the company to refine and improve existing technologies.
  • The integration of AI into Apple's products is crucial for the company's future success, and it needs to catch up with its competitors in this area.
  • Microsoft is currently leading the way in AI, with its investments and partnerships paying off, while Apple is struggling to keep up.
  • The over-saturation of AI in products is a desperate attempt to extract value, and companies should focus on careful planning and flexibility instead.
  • Apple's history of innovation is not necessarily about being the first mover, but rather about creating category-defining products that refine existing technologies.