Google's actions have contributed to the decline of RSS feed adoption, despite relying on the open web RSS protocol to gain market share and influence. The company has removed RSS support from various products, including Google Reader, Google Alerts, and Google News, often without explanation. This has led to a loss of user trust and confidence in RSS feeds. Google's behavior is seen as an example of the 'Embrace, Extend, and Extinguish' model, where a company adopts an open standard, extends it, and then extinguishes it to promote its own proprietary technology.