The article discusses how to find unique and valuable information by looking beyond well-known sources and instead seeking out people who have interesting experiences and insights but may not be widely recognized. The author shares their own method for finding these individuals, which involves using LinkedIn to research company employees and then reaching out to them for interviews. This approach can lead to discovering new and valuable information that others may not have access to. By focusing on people rather than just relying on publicly available information, one can gain a competitive advantage.