The article argues that companies using SMS for account logins and password resets should be held liable for SIM-swap attacks, which are preventable and allow hackers to steal sensitive information. The use of SMS for authentication is considered insecure due to its vulnerability to SIM-swap attacks and man-in-the-middle attacks. Many companies, including Apple, Google, and financial institutions, still rely on SMS for authentication despite its weaknesses. The article calls for companies to move away from SMS-based authentication and adopt more secure methods, such as email verification or authenticator apps.