The Federal Trade Commission (FTC) has banned TurboTax from advertising its services as 'free' unless they are free for all customers, citing deceptive advertising practices. The FTC found that many customers were not eligible for the 'free' services, and that TurboTax's advertising misled consumers. Intuit, the owner of TurboTax, has appealed the decision to federal circuit court. The ruling comes after a 2022 lawsuit and a 50-state settlement in which Intuit agreed to pay $2.9 billion in refunds to affected customers.