How Lego builds a new Lego set (theverge.com)

Article summary

The article describes how Lego creates a new set, specifically the Polaroid OneStep SX-70 instant camera, through its Lego Ideas program. The program allows fans to submit their designs, and if they receive 10,000 votes, Lego considers turning them into official sets. The design process involves replicating the original fan creation, testing, and refining it to meet Lego's quality and safety standards. The article also highlights the challenges and nuances of designing a set that is both faithful to the original and fun to build.

Main themes

• Lego design process
• Creative play
• Collectibility
• Set complexity
• Nostalgia for older Lego sets
• Lego's business growth

What commenters say

• Some readers find the article's horizontal scrolling image gallery to be frustrating and counterintuitive.
• Lego's shift towards creating realistic, detailed sets has led to a decrease in creative play and an increase in collectibility.
• The introduction of complex, themed sets has made it difficult for children to build and rebuild with ease.
• Others argue that Lego still offers a range of creative building blocks and that the newer sets can be used as a starting point for imaginative play.
• The use of small bricks and stickers in modern sets can be overwhelming and less fun to play with.
• Some readers prefer the older, simpler Lego sets that allowed for easier building and rebuilding.
• The Lego Ideas program is seen as a way for the company to grow its business and cater to adult fans.
• The increase in detailed, IP-based sets has led to a perception that Lego is prioritizing collectibility over creative play.